Privacy Policy
Last Updated: January 2026
Pilgrim400 ("we," "us," "our," or "Company") operates the website pilgrim400.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including our affiliate links to betting and casino operators such as William Hill.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and postal address (if you voluntarily submit them through contact forms or subscriptions)
- Technical Information: IP address, browser type, operating system, device identifiers, and pages visited
- Cookies: First-party and third-party cookies that track your browsing behaviour
- Usage Data: Information about how you interact with our content, affiliate links, and website features
- Referral Data: Information collected when you click affiliate links and subsequently register with third-party operators
How We Use Information
We use collected information for the following purposes:
- Analytics: Understanding website traffic patterns and user behaviour to improve content
- Affiliate Tracking: Monitoring clicks on affiliate links and commissions earned from referrals
- Site Improvement: Enhancing user experience, functionality, and content relevance
- Communication: Responding to enquiries and sending newsletters (with your consent)
- Legal Compliance: Fulfilling legal obligations and preventing fraud or misuse
Cookie Policy
Our website uses cookies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies:
- Essential Cookies: Required for website functionality and security
- Analytical Cookies: Track usage patterns and site performance (Google Analytics)
- Affiliate Tracking Cookies: Monitor referrals to partner operators for commission purposes
- Third-Party Cookies: Set by advertising partners and affiliate networks
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality. You can also opt out of Google Analytics by visiting Google's opt-out page.
Third-Party Links
Our website contains affiliate links to third-party operators, including William Hill and other betting and casino platforms. We are not responsible for the privacy practices of these external sites. When you click an affiliate link and visit a third-party website, you are subject to their privacy policies. We recommend reviewing the privacy policies of any third-party operator before providing personal information.
We do not control, endorse, or assume liability for third-party content, practices, or policies. Your use of third-party services is entirely at your own risk.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Request correction of inaccurate information
- Right to Erasure: Request deletion of your personal data (subject to legal obligations)
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Request your data in a portable format
- Right to Object: Object to direct marketing and certain processing activities
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)
To exercise these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. Typically, we retain:
- Contact Information: Until you unsubscribe or request deletion
- Cookies: As per individual cookie expiration dates (typically 12-24 months)
- Analytics Data: Aggregated data retained indefinitely; individual-level data deleted after 26 months
- Affiliate Tracking Data: Retained for accounting and commission purposes (typically 7 years for tax compliance)
When data is no longer required, we securely delete or anonymise it.
Contact Us
For questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact us:
Email: [email protected]
Website: pilgrim400.co.uk
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
This Privacy Policy is effective as of January 2026 and may be updated periodically. Significant changes will be notified via email or prominent website notice.