Affiliate Disclosure

Last Updated: 2026

How We Earn Money

Pilgrim400.co.uk is an affiliate website that earns commissions when you click on links to betting operators and casinos featured on our site, including William Hill. When you sign up or place bets through our affiliate links, we receive a monetary commission at no additional cost to you.

Independence of Our Reviews

We want to be absolutely clear: our affiliate commissions do not influence our editorial rankings, reviews, or recommendations. We evaluate all betting sites and casinos based on objective criteria including game quality, customer service, licensing, security, and value for money. Our rankings reflect our honest assessment of each operator, regardless of commission structure.

Identifying Affiliate Links

All links to betting operators and casino sites on Pilgrim400.co.uk that generate affiliate commissions for us are affiliate links. We mark sponsored content and promotional partnerships clearly with the label "[SPONSORED]" or "[AFFILIATE LINK]" where applicable. If you're unsure whether a link is an affiliate link, please contact us.

Legal Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. We operate under UK gambling law and maintain transparency standards required by the Gambling Commission.

Your Responsibility

You are not obligated to use our affiliate links. You may visit William Hill or any other betting operator directly. We encourage you to gamble responsibly and only with money you can afford to lose. If you have concerns about gambling, please visit www.gambleaware.co.uk or contact the National Problem Gambling Clinic.

Contact: For questions about this disclosure, please email our editorial team at pilgrim400.co.uk